Kreston International has become more global than ever


Jon Lisby

Wednesday, July 27th, 2016

02-08-global-kreston-international-social-mediaGlobal citizens and global companies are becoming increasingly more present in our daily lives and our businesses. For enterprises, the need to go global is something that has emerged over the past decade and promises to challenge business for the next coming years. Clients needs have changed and companies either make global contracts or lose out to multinational or global businesses.

The current issue of companies without borders is addressed in the interesting book “One World, One Company”, by the Swedish writer Fredrik Haren. He explains how many multinational companies now shake off their former nationality. Haren asks “is Google a USA company?” or, “is SKF Swedish?”

The answer is no! These companies just see themselves as “googlers” or “SKF,” no matter in which country they are working in. Global companies act differently as well. They don’t ‘export,’for example, as they are global, they are always close to their customers and their markets.

Also associated with this phenomenon of global companies is the fact that there are now more people who consider themselves global. This was highlighted by a survey of 20,000 people in 18 countries, conducted by GlobeScan. The survey, published on BBC World Service, found 51% of people surveyed saw themselves more as global citizens than citizens of their country. This is the first time that such a result was obtained in 15 years of tracking by GlobeScan. According to the survey, this sentiment is being driven by citizens of large emerging economies, such as Nigeria, China, Peru, and India.

What can we conclude from these findings? Maybe many people, companies, and organisations might now have slightly ideas of what the future might look like.

To conclude, I’d like to share one piece of advice from Haren’s book, where he invites us to ask ourselves some questions about this issue. So… Are you prepared for this ever increasing global world? How global are you? How many of the people in your mobile phone contacts are from a different country to yours? How often do you visit foreign websites to find things out about another country? Maybe it’s time to start thinking global.

Source: BBC News

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