Kreston highlights importance of quality and business development at first Middle East Conference

Tuesday, November 11th, 2014

Kreston highlights importance of quality and business development at first Middle East Conference.

Kreston International held its first Middle East Conference from 3-5 November in Dubai. Hosted by Kreston member firm, Awni Farsakh & Co, the event took place at the Radisson Blu Hotel Dubai Downtown. Delegates from all Kreston firms across the Middle East attended, as well as members from India and Jersey.

Following a welcome reception and dinner at the hotel, the conference agenda included sessions on the development of business and the profession; understanding the capabilities of firms in the region and the opportunities open to members for business development.

Kreston CEO, Jon Lisby, who presented on Kreston strategy, development and brand values and behaviours said:

“This first Middle East event enabled the regional Kreston firms to strengthen relationships and identify business development opportunities”. Emphasising the importance of the quality of our service offering, Kreston’s Director of Quality and Professional Standards, Andrew Collier, updated members on current quality issues and then ran a full day’s training session on effective and efficient audit which included the key issues that members should consider when planning an ISA complaint audit.

Andrew commented:

“The delegates were able to discuss current issues and share good practice to further enhance the technical and service quality offered to clients.”
middle east conference
Andrew Collier back row, third from left and Jon Lisby, front row, third from left with delegation.

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