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Mid-market outlook in Europe

March 14, 2025

The fourth edition of Going Global is now available, offering key insights into the mid-market outlook in Europe. This edition explores current trends, challenges, and opportunities for mid-sized businesses across the region.

Download the latest magazine here.

Europe continues to attract global investment, offering opportunities for growth despite economic challenges. In this issue of Going Global, European edition, we explore how businesses can benefit from Europe’s strategic hubs, the ever-evolving regulatory landscape, and the sectoral shifts that are driving expansion, including technology, healthcare, and renewable energy.

Kreston Global in Europe

Kreston Global’s European network spans 60 firms across 34 countries, generating nearly $1 billion in fees and employing over 9,000 professionals. With deep local expertise and a wide range of services, we are well-positioned to support businesses expanding across the diverse and dynamic European market.

Mid-market outlook in Europe for 2025

Kreston Global’s CEO survey shows that European businesses remain eager to expand internationally, with market growth as the main driver. While Western Europe is a top target, North America continues to attract strong interest. Optimism varies across countries, with Spain leading (89%) and the UK, France, and Germany lagging behind the global average (87%).

M&A activity is expected to rise in 2025, and while ESG’s role in expansion is being questioned, Kreston Global experts argue it remains essential. Meanwhile, a UK consumer survey highlights economic stability as the key to attracting foreign investment.

We explore the results of the research to understand how the mid-market is doing business in the region. You can download the magazine, or find the articles online here:

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