- About Us
- Contact Us
Mobile apps are an important competitive tool that can make a difference for those who run a small business.
Through a mobile app, a small business can promote its brand, products, and services, expand its sales channels, interact with the target audience and get closer to the customer, in addition to becoming more competitive and innovative.
Some time ago, developing your own mobile app was expensive and complicated – but now that reality has changed. The technology is more accessible and with the recent growth of software development kits that streamline the development process, apps allow even non-coders to create a fully-functioning app.
Now, not only can larger businesses with extensive experience of apps reach the customer but lots of smaller businesses can also take advantage of this technology.
In the long run, an app can represent cost/time savings and offer many features such as in-app payments. Imagine how much more practical and easier it would be to process bookings, payments and fulfilling orders for your business if your company was app ready.
According to information in an interesting article I read by Andrew Gazdecki on Small Business Trends, one recent survey demonstrated that 62% of businesses already had apps or were in the process of building one; 20% used their apps for purely branding purposes; 30% had revenue generating apps, and 50% used them for support and engagement.
As the author of the article mentioned, apps aren’t just made for sales, they can also be a means of creating a link between the customer and the company. This can be done in several ways. Imagine a pet shop that, through its app, creates a community where people share photos of their animals or an app of a health/organic food store where you can find countless healthy recipes.
The possibilities on offer are huge and are growing all the time. According to AppAnnie blog, “in 2016 the global mobile market app is projected to expand 24% to reach US$ 51 billion in gross revenue across all app stores. By 2020, gross revenue across all app stores will Exceed US$ 101 billion globally.”
I am sure that with the ever growing use of mobile technology, every business should be taking time to consider how the addition of an app could be used and valued by the customer base – delaying the decision could see customers attracted to move to those competitors which provide the benefits of app technology.
By Kreston CEO, Liza Robbins. Last week I left you with a question . When all your competitors claim that
By Kreston CEO, Liza Robbins. “We provide high-quality accounting and taxation services.” “Our mission is to provide top-quality financial advice.”
By Kreston CEO, Liza Robbins. Recently, a Kreston firm in Asia was looking to help a business they work with
By Kreston CEO, Liza Robbins. What’s the connection between muesli…. taxi cabs…. And Kreston? In theory, nothing! But in 2014,
By Kreston CEO, Liza Robbins. Over the past few weeks, we’ve been talking about what accountancy firms have to do
By Kreston CEO, Liza Robbins. For the past three years, the average annual growth rate of Kreston GCG in the
By Kreston CEO, Liza Robbins. Petra Uylen’s client had a problem. They needed a tax advisor, an accountant and a
By Kreston CEO, Liza Robbins. Since I became CEO last year, I have been visiting Kreston firms across the world.
Kreston member Duncan & Toplis is now an accredited centre for the Institute of Leadership & Management (ILM) and will
Irish accountancy firm BFCD recently moved from its existing accountancy association to join Kreston International. We spoke to partners Margaret
Kreston Iberaudit has updated its Spanish regional fiscal guides for 2019. You can access all the guides here: Fiscal Guide
By Elena Bargados Varela, Tax Manager at Kreston Iberaudit S.L. Due to the recent surge in the number of software
From 1 April most VAT registered businesses with turnover above £85,000 will have to file VAT returns through new Making
Author: Sarjit Singh, Executive Chairman at Kreston member firm, Ardent Associates LLP. The future of work is not just about learning a
By Andrew Griggs, Kreston Board Director and Senior Partner of UK member firm Kreston Reeves. In February, the Institute of
“The China One Belt, One Road is going to be the new W.T.O – like it or not.” These are
“A crushing, horrible, unfair disaster”. That’s how President Trump described inheritance tax; he aims to abolish it by 2025. Other
Artificial Intelligence (AI) has been garnering a lot of media attention of late. And for good reason – its potential
Earlier this month, the Senate voted in Donald Trump’s controversial $1.4 trillion tax reform bill by the narrow margin of
To say that there’s been a backlash against globalisation in recent years would be an understatement. From demonstrations in France
“May you live in interesting times” goes the Chinese expression. In fact, it’s actually more of a subtle barb to
Earlier this month, the Slovenian Prime Minister, Miro Cerar, stated that he “want[s] to position Slovenia as the most recognised
In the UK, they’re known as Generation Y, in Germany Generation Maybe, and China has labelled them as the generation
Rodney Sutton, head of manufacturing at Kreston Reeves, recently shared his thoughts on the UK manufacturing industry following the referendum
The adoption of international accounting standards has brought many benefits to the private and public sectors. This being said, there
Remote working is becoming a way of life for many professionals and the ability to work in a variety of
A common global language for business affairs, IFRS Standards are required by more than 120 jurisdictions in the world. Recently,
Automated technologies and artificial intelligence in our society will challenge many professions in the future. Some of them may be
Crowdfunding is still relatively new but should still be considered as a viable source of equity. Nowadays, it is providing
A legal amendment to the Finance Bill recently accepted by the UK government may pave the way for big changes
In the business world, there are bumps on the road and financial setbacks. In this situation, it is easy to
Day by day, technology is becoming an essential part of our lives, as the way we manage our financial life,
A new generation is coming to challenge the market. The Millennials make up a quarter of the US population and
Managing change is one of the biggest challenges for businesses as it requires a huge effort from managers and organisations
Sustainability reports are released by companies and organisations of all types, sizes, and sectors, from all over the world. A
Accounting is an indispensable tool for entrepreneurs to manage their business. The data provided by competent
Thinking about the risks involved in business has become an essential part of an enterprise’s strategy. Risk management enables organisations
When a business does not achieve its expected results, it may be time to think about implementing change. In these
The Financial Times recently reported the dispute in the courts between the UK supermarket chain Sainsbury’s and MasterCard. The Competition
For many, the accounting profession may not seem the most attractive in the world. But with technology and innovation at our hands, this is about to change.
By following these five steps, communication has everything it needs to flow better, regardless of where your business is located and where the people you
The need to go global is something that has emerged over the past decade and promises to challenge business for the next coming years.
Recently a considerable change in the SME market was announced through business news on the internet. The Big Four have
There are five topics that we must remember when dealing with working personal relationships in international business…
Slowly, one of the last socialist countries in the world is preparing to make changes to its economy, but how will this be done?
Developing countries attract the attention of investors by offering good opportunities and new markets, making them attractive for anyone thinking of expanding their
Through a mobile app, a small business can promote its brand, products, and services, expand its sales channels, interact with the target audience and get
Last month, experts at the Milken Institute Global Conference in Los Angeles looked at certain megatrends and predicted several economic scenarios for 2040 to
Your browser (Internet Explorer) is out of date.
It is no longer supported by Microsoft and therefore may not display all features of this and other websites. Learn how to update your browser here