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By Kreston CEO, Liza Robbins.
Since I became CEO last year, I have been visiting Kreston firms across the world.
No matter where I go – from India and Italy to Indonesia, the United Arab Emirates and Poland – there are some concerns I hear from our members again and again:
• How can we differentiate our firm in an increasingly crowded and competitive market?
• How do we build our profile, even if we have a limited marketing budget?
• How do we successfully transition our firm to advisory services?
• How do we recruit the best staff given the intense competition for talent – and how do we retain them?
• How do we demonstrate the quality of our work to clients, and use it to give us a competitive advantage?
…and that’s just the tip of the iceberg.
So from now on, I’m going to answer the most pressing questions I hear in a regular newsletter for our Kreston members.
I know they will be of value to you, because I intend to share all the best practice and best ideas I learn directly from you – our members.
You are our key strength. There are many associations and networks out there, but we are selective about who joins Kreston, and going to become even more so in the coming months.
And we need to come together to support each other, so we can all become more dynamic, more innovative, and grow together.
In today’s fast-changing environment, we have to compete for business and become a lot more focused on business development. There is no choice.
But as the 12th largest network, we are ambitious.
And together, we can succeed. Our leadership team is relatively new, full of energy, and we intend to support you in any way we can. All we need you, our members to do, is to vote “yes!” and to become full partners on this journey.
That is what these pieces are about.
They will be focused on business development and other business-critical issues that will help you compete both locally and globally.
Occasionally, I will share news and case studies from other Kreston firms, as well as resources like eBooks, videos and webinars.
that sounds good to you, I would be delighted to have you as a reader.
To subscribe, please drop me a line to let me know that you are a Kreston member who would like to receive my emails.
And because this is a dialogue, not a monologue, I’d also love to hear back from you.
So, if you have any questions you think I should address in a future email – or if there is something particularly exciting happening at your firm, which you think should be shared more widely amongst members – please get in touch, and let me know.
I read all my emails and will get back to you personally.
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