- About Us
- Contact Us
By Kreston CEO, Liza Robbins.
“We provide high-quality accounting and taxation services.”
“Our mission is to provide top-quality financial advice.”
“High-quality accounting without a high price tag.”
These aren’t made-up quotes. They come directly off the first websites I visited, when I googled accountants in my area.
And you’d probably get similar results in yours.
Sometimes it seems like every accountancy firm on the planet boasts about providing the very highest quality of services.
It makes sense, doesn’t it?
Your clients all want to buy quality. Certainly, no firm wants to be known for providing low-quality services!
The problem is that when everyone talks about the quality of their audits or tax advice, it becomes nothing more than a cliché.
Instead of lifting you above the competition, it makes you sound just like them.
The truth is that if you belong to a good network or are an established firm, you are assumed to deliver quality.
And in many countries, there is a strong regulatory environment, establishing an expected level of quality.
So unfortunately, “quality” is just not a good differentiator in the market – even though, in reality, of course there can be vast differences between the quality of work delivered by firms.
This leaves us in a dilemma.
Quality is a pillar in the Kreston International strategy. Clients need to know that when they come to us, they should have high expectations – which will be fulfilled.
That’s why this month, we launched the Kreston Quality Bulletin, which provides information on the management of quality within Kreston and looks at up coming developments in this key area for all practices. Please check it out!
But how can we demonstrate quality, when it is something everyone claims to have?
Can quality still be used to differentiate ourselves and win more business – or are there better claims to make?
And if we do decide to actively promote quality audit, what should that look like to clients and to potential clients?
These are important questions for us to consider, as we are all seeking to generate more business.
And I would like to suggest two answers.
The first is to draw your attention to a competitive advantage you have as a Kreston member, which not enough Kreston firms are aware of.
Kreston is a member of the Forum of Firms, an association of international networks of firms that perform transnational audits.
Membership of Forum of Firms is extremely prestigious and exclusive. To be accepted, we have to meet stringent standards of auditing practices.
And in many jurisdictions, this is a marker for quality, giving access to banks and other providers of work such as NGOs and the World Bank.
So not only does your Forum of Firms membership give external evidence that your firm is committed (based verification that you) to deliver quality audits…..
….It can actively be used to gain desirable work that many – if not most – of your competitors will not have access to.
It is an immediate, powerful differentiator – your secret weapon to winning more business!
It should be something you talk about often, include on your website and your proposals, and leverage to gain access to bigger and better clients.
You can learn more about Forum of Firms here.
There is a second way you can demonstrate the quality of your audits to leap above the competition. I’ll tell you about that next week, so please do watch out for that email.
But in the meanwhile, as we are all about sharing knowledge and best practice, I’d welcome your own thoughts on this topic.
How do you demonstrate quality to your prospects? How do you use the quality of your work, to win new clients?
I’d love to hear from you, so please do get in touch and let me know.
By Kreston CEO, Liza Robbins. How much of your business is taken by the Big 4? Losing out on business
By Kreston CEO, Liza Robbins. “We all want to grow to the level of the Big 4, but it’s difficult
By Kreston CEO, Liza Robbins. Benjamin Franklin supposedly once said: “If you fail to plan, you plan to fail.” But
By Kreston CEO, Liza Robbins. Last week I received an email from the chair of a large Kreston firm, telling
By Kreston CEO, Liza Robbins. “I was very attached emotionally to my firm, and it was difficult to let go.”
By Kreston CEO, Liza Robbins. ‘I should have started sooner’… We’ve all felt that regret. When you assess risk for
By Kreston CEO, Liza Robbins. Last week I left you with a question . When all your competitors claim that
By Kreston CEO, Liza Robbins. “We provide high-quality accounting and taxation services.” “Our mission is to provide top-quality financial advice.”
By Kreston CEO, Liza Robbins. Recently, a Kreston firm in Asia was looking to help a business they work with
By Kreston CEO, Liza Robbins. What’s the connection between muesli…. taxi cabs…. And Kreston? In theory, nothing! But in 2014,
By Kreston CEO, Liza Robbins. Over the past few weeks, we’ve been talking about what accountancy firms have to do
By Kreston CEO, Liza Robbins. For the past three years, the average annual growth rate of Kreston GCG in the
By Kreston CEO, Liza Robbins. Petra Uylen’s client had a problem. They needed a tax advisor, an accountant and a
By Kreston CEO, Liza Robbins. Since I became CEO last year, I have been visiting Kreston firms across the world.
Kreston member Duncan & Toplis is now an accredited centre for the Institute of Leadership & Management (ILM) and will
Irish accountancy firm BFCD recently moved from its existing accountancy association to join Kreston International. We spoke to partners Margaret
Kreston Iberaudit has updated its Spanish regional fiscal guides for 2019. You can access all the guides here: Fiscal Guide
By Elena Bargados Varela, Tax Manager at Kreston Iberaudit S.L. Due to the recent surge in the number of software
From 1 April most VAT registered businesses with turnover above £85,000 will have to file VAT returns through new Making
Author: Sarjit Singh, Executive Chairman at Kreston member firm, Ardent Associates LLP. The future of work is not just about learning a
By Andrew Griggs, Kreston Board Director and Senior Partner of UK member firm Kreston Reeves. In February, the Institute of
“The China One Belt, One Road is going to be the new W.T.O – like it or not.” These are
“A crushing, horrible, unfair disaster”. That’s how President Trump described inheritance tax; he aims to abolish it by 2025. Other
Artificial Intelligence (AI) has been garnering a lot of media attention of late. And for good reason – its potential
Earlier this month, the Senate voted in Donald Trump’s controversial $1.4 trillion tax reform bill by the narrow margin of
To say that there’s been a backlash against globalisation in recent years would be an understatement. From demonstrations in France
“May you live in interesting times” goes the Chinese expression. In fact, it’s actually more of a subtle barb to
Earlier this month, the Slovenian Prime Minister, Miro Cerar, stated that he “want[s] to position Slovenia as the most recognised
In the UK, they’re known as Generation Y, in Germany Generation Maybe, and China has labelled them as the generation
Rodney Sutton, head of manufacturing at Kreston Reeves, recently shared his thoughts on the UK manufacturing industry following the referendum
The adoption of international accounting standards has brought many benefits to the private and public sectors. This being said, there
Remote working is becoming a way of life for many professionals and the ability to work in a variety of
A common global language for business affairs, IFRS Standards are required by more than 120 jurisdictions in the world. Recently,
Automated technologies and artificial intelligence in our society will challenge many professions in the future. Some of them may be
Crowdfunding is still relatively new but should still be considered as a viable source of equity. Nowadays, it is providing
A legal amendment to the Finance Bill recently accepted by the UK government may pave the way for big changes
In the business world, there are bumps on the road and financial setbacks. In this situation, it is easy to
Day by day, technology is becoming an essential part of our lives, as the way we manage our financial life,
A new generation is coming to challenge the market. The Millennials make up a quarter of the US population and
Managing change is one of the biggest challenges for businesses as it requires a huge effort from managers and organisations
Sustainability reports are released by companies and organisations of all types, sizes, and sectors, from all over the world. A
Accounting is an indispensable tool for entrepreneurs to manage their business. The data provided by competent
Thinking about the risks involved in business has become an essential part of an enterprise’s strategy. Risk management enables organisations
When a business does not achieve its expected results, it may be time to think about implementing change. In these
The Financial Times recently reported the dispute in the courts between the UK supermarket chain Sainsbury’s and MasterCard. The Competition
For many, the accounting profession may not seem the most attractive in the world. But with technology and innovation at our hands, this is about to change.
By following these five steps, communication has everything it needs to flow better, regardless of where your business is located and where the people you
The need to go global is something that has emerged over the past decade and promises to challenge business for the next coming years.
Recently a considerable change in the SME market was announced through business news on the internet. The Big Four have
There are five topics that we must remember when dealing with working personal relationships in international business…
Slowly, one of the last socialist countries in the world is preparing to make changes to its economy, but how will this be done?
Developing countries attract the attention of investors by offering good opportunities and new markets, making them attractive for anyone thinking of expanding their
Through a mobile app, a small business can promote its brand, products, and services, expand its sales channels, interact with the target audience and get
Last month, experts at the Milken Institute Global Conference in Los Angeles looked at certain megatrends and predicted several economic scenarios for 2040 to
Your browser (Internet Explorer) is out of date.
It is no longer supported by Microsoft and therefore may not display all features of this and other websites. Learn how to update your browser here