Succession planning, superbrands and cybersecurity – Oh my!


Friday, December 20th, 2019

Liza RobbinsBy Liza Robbins.

We’re coming towards the end of the year…

So just before we move on to new topics and new learnings, I’d like to take a moment to look back on some of the most popular pieces we’ve published over 2019…

…As well as a few of my personal favourites.

They are mostly case studies of Kreston firms doing wonderful work, and insights I’ve gleaned or come to in conversation with you, our Kreston members. There is so much to learn from each other!

Please do check out these articles (especially – but not just – if you missed them first time round).

I hope they will provide inspiration well into 2020:

>> How to get your succession planning right:

If you want to retire one day, you need to have a good plan in place to transition from your own leadership to the next generation.

Without that, not only will your firm struggle when you’re gone… But your own retirement plans and your legacy might be in jeopardy.

Unfortunately, too many firms leave this too late – or don’t plan for succession at all.

We tackled this from several different angles…

Check out my piece on Why succession planning is crucial for your firm’s future, then read 3 Tips to Improve Your Succession Planning, 3 Ways to Nurture Your Future Leaders and finally, A Radical Solution to Succession Issues.

This could be a good thing to address in 2020!

>> How to generate more business for your firm. Kreston GCG in the Ukraine has grown by 50%, on average, every year for the past 3 years – by creating a reliable, repeatable system to bring in new work. Find out what’s involved here….

…Then discover how Kreston Menon became a superbrand (quite literally), how to use networking more efficiently to drum up new business, and even, how to salvage the situation when a prospect says ‘no’!

>> The women’s programme that generated millions for one Kreston firm.

This is one of the most impressive initiatives run by any Kreston firm!

CBIZ Women’s Advantage has not only helped thousands of women gain valuable business skills, prepare for advancement and bring in millions in new business, it has given CBIZ itself a competitive advantage.

Discover what the programme involves – and why and how you can create your own version – here.

>> Why you should offer cybersecurity services to your clients.

You should continually be looking for new sources of revenue, and cybersecurity services are an up-and-coming opportunity for accounting firms.

Luckily, it’s one that Kreston firms can offer easily – discover more here.

>> How to show your prospects that you deliver quality.

We know that we deliver superior services…

The problem is that every accounting firm on the planet claims that quality is a priority, so if you talk about quality in your marketing, not only does it not differentiate you – it makes you sound just like everyone else!

So how do you use the quality of your services to win new business?

I have three answers – two here, and one final one here!

That’s it for me this year!

I’m looking forward to sharing many more insights, ideas and case studies with you in 2020 – please let me know if there are any topics you’d like me to broach.

In the meanwhile, thank you again for being one of my readers, and wishing you a happy, successful and prosperous year ahead!

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